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7 Meaningful Things you can do to Create an Effective Marketing Strategy for a Small Business

Updated: May 16



1. Create your Social Presence on the right platforms.


The first thing you do right after creating a business or brand in the 21st Century, is create a social presence so that your potential consumers or clients know that your Organization is up and running.

Facebook, Instagram, LinkedIn and YouTube are obvious choices but there are unknown channels you can use such as Business WhatsApp Groups, Telegram Groups where you can market your product or service to a more targeted market. Select alteast 3 platforms to work with as every platform has its own advantages and disadvantages.


Facebook, Instagram, LinkedIn and YouTube are obvious choices but there are unknown channels you can use such as Business WhatsApp Groups, Telegram Groups where you can market your product or service to a more targeted market.

Now you have selected the right platform but you need content and ways to market your Product or Service.


2. Analyze & Select right Marketing Channels for your Business.


When a business is new, it needs to be marketed in the right channels as Small Businesses operate on strict budgets and operating multiple channels can either cost more or can shift focus from the right channels.

Business Website, Blog, Graphic Content, Google & Social Media Advertisements, Business WhatsApp Support, Email Marketing and Cold Calling are some of the options from where you can start and create a marketing base.


3. Creating Engaging Content on Social Media.


Organic Growth is created when your audience engage in some way with your Posts, Blogs, Graphics etc. You can also promote you content on social media with paid promotions to a targeted audience to reach your potential consumer or clients. Your Audience might fade away if you don't engage them. Regular updates help you keep hold of your audience and also gain new audience.


4. Email Marketing or WhatsApp Marketing?


The answer is Both! It does not cost anything to operate these channels at a smaller scale. Even at a medium scale you can take help from low cost marketing agencies like Shepherd Services to operate both channels simultaneously. Both these channels together can help you drive traffic to your Business Website or Social Channels.


5. Advertising Channels and Advertising Budget.


People often overlook the power of Google when it comes to advertising. Google Ads is one of the best budget Advertising Platform to drive organic traffic to your website. Social Pages can be promoted using Facebook & Instagram Ads and both platforms can be operated from a single dashboard.

Advertising Budget depends upon a few key things such as Sales, Profits, Market Competition, Season and Conversion. A highly competitive market require high capital influx in advertising. Yearly advertising budget should not exceed profits and a smaller portion of the profit should be saved for future expenses. Regularly analyze your Data to better optimize your budget for efficient marketing. Companies often spend higher sums of money on customer acquisition than they can recover.


Advertising Budget depends upon a few key things such as Sales, Profits, Market Competition, Season and Conversion.

6. Dedicating Staff to Marketing Activities.


A dedicated marketing staff can help cover all the required bases and can help in customer acquisition. Cold Calling and Client Support are part of marketing activities which can be undertaken by the staff to create sales opportunities.


7. Create Goodwill using Employees and Clients.


Employee engagement help you create a healthy work environment which further is promoted by word of mouth of past employees. Long term clients also help you find business and by providing a good review of your business.


8. Utilizing Amazon and Flipkart Ecommerce Channels.


Product based businesses can list their articles on Amazon and Flipkart even if they don't return high sales. Listing create presence and alot of user explore these markets which can create a free of cost marketing channels.

Companies can also advertise on these channels to promote their products and generate sales.


These are a few key things an MSME (Micro, Small & Medium Enterprise) can use to create a marketing strategy cost effectively.


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